"Private enterprise in Chile must create more"
The Director General of Clarke, Modet & Cº Chile, Rio Carolina, was commissioned to expound on the influential role of Intellectual Property in the process of Co-Creation in the launch Management Value, conducted by the Club innovation, which brings together 64 member companies to generate sustainable high-impact innovation.
As a prelude to a panel of experts to address the why of the importance of co-creating, with Andres Zalher, Division Chief Innovation Ministry of Economy, Ubaldo Taladriz, general manager of Exe, a Chilean company that "co- created "with Google for works, Rio Carolina began explaining" that industrial property is a property right, but at the same time is a tool that makes that property is non-negotiable". She then warned that if "creativity is not protected, it is no longer a value. The aim is to achieve partnerships between companies safely ".
And to ensure that "the co-creation can improve efficiency," the lawyer cited several concrete examples of collaborative industry and then some examples of companies which have actively worked universities and companies.
To the attentive audience, after exposure of the General Director of Clarke, Modet & Cº Chile, it was opened an interesting conversation. Andres Zahler acknowledged that "on these issues even Chile has much to learn" and there's a great challenge to involve the academic world, because "people more dedicated to thinking is in universities...