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Youtuber vs. CNN

Author:Ms María Sol Porro
Profession:Moeller IP Advisors

Since YouTube appeared in the virtual world in 2005, the ways of creating and sharing content through networks changed forever. Although initially users mostly used this platform to upload contents created by third parties without authorization, in a large percentage of cases1, many of these same users later began to create their own contents and upload them in their channels, being the same baptized as ¨youtubers¨.

Over the months (yes, only months thanks to the immediacy of the networks), many of them began to become famous, both in their countries, and internationally, being their content shared and / or used by traditional media of communication such as radio or television. Added to this, the most popular ¨youtubers¨ began to generate high economic income thanks to the level of visits and subscriptions received in their channels, converting a simple hobby into a well-remunerated economic activity. In this way, new conflicts were raised in the ¨youtube¨ world, but this time not on the contents created external to the platform, but rather on the contents created on the same platform through the ¨youtubers¨, in relation to their author's rights and the power derived from them in authorizing the uses of their creations.

The most recent conflict took place between a famous Mexican ¨youtuber¨ known as Luisito Comunica (his real name is Luis Arturo Villar Sudek) and the CNN Chile Television Network. It all started when the ¨youtuber¨ was invited to a CNN Chile program, where he talked about his career and in which fragments of his videos were presented for illustrative purposes. Subsequently, the ¨youtuber¨ received emails mentioning that CNN Chile was claiming ownership of some of its videos (the images that would supposedly have author rights in favor of CNN were about the same "youtuber" speaking to the camera or balloon clippings flying through Turkey), so that such content stopped being monetized by its videos portal, corresponding to CNN Chile to charge them. The paradox of this conflict is that these videos were originally published by the ¨youtuber¨, but then...

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